Play With Passion,
Cheer With Respect,
Love Their Game!
Sports unite us, but emotions can run high.
Let’s promote respect, resilience,
and sportsmanship.
Why it matters
50%
of kids who play sport, stop at age 11. Poor sideline behaviour is a key contributor to this.
61%
Almost two thirds of recently surveyed parents, carers and supporters, said in the last 12 months they have witnessed poor sideline behaviour in young persons sport.
50%
of kids who play sport, stop at age 11. Poor sideline behaviour is a key contributor to this.
61%
Almost two thirds of recently surveyed parents, carers and supporters, said in the last 12 months they have witnessed poor sideline behaviour in young persons sport.
"Love Their Game is about"Love Their Game is about turning good feelings into good behaviours and ensuring we’re all doing our bit to support our young people’s growth, belonging and future through sport and physical activity."
– Ben O’Keeffe, New Zealand rugby union referee
Why we are doing it
An increase in poor sideline behaviour has seen a number of Auckland Regional Sport Organisations partner with Aktive to launch a collective initiative. Aucklanders are hugely passionate about sport but sometimes this has unintended consequences, often to the detriment of our young people. We need to harness this passion in the right way, so everyone involved has a positive experience.
What are we doing about it
Love Their Game reinforces positive sideline behaviour messages that participating sport organisations can tailor for their sport and roll out across their respective competitions and tournaments. It is further supported with social media messaging, workforce development opportunities and content inclusion on Kiwi coaching app CoachMate which has been developed to empower and educate the grassroots sporting community through world class coaching content, modern micro-learning resources and team management tools.
Are you keen on A Team Chat?
Are you keen on A Team Chat?
Love Their Game emphasises the importance of positive sideline support and its role in creating quality sport experiences for all involved, particularly young people. Already there are a number of Auckland Regional Sport Organisations including North Harbour Rugby Union, Counties Manukau Rugby Union, Auckland Rugby Union, Netball Northern Zone, Northern Region Football, Auckland Basketball Services and Auckland Water Polo, involved with this initiative.
If you are part of a regional organisation and want to get involved, we’d love to hear from you.
"Netball Northern are excited to roll out"“It’s important we support Love Their Game - netball's take on Love Their Game - thank you thank you Aktive for bringing this initiative toAktive for bringing this initiative tolife and we can't wait to see it in action across Tāmaki Makaurau this sports season"
– Phil Vyver, Chief Executive Officer, Netball Northern Zone and Northern Mystics
Thank you to
our Launch Ambassadors
Love their game, would like to thank
Rugby union referee Ben O’Keeffe
New Zealand basketball player Corey Webster
One New Zealand Warriors player Dallin Watene-Zelezniak
